Tech giant Google on Monday announced the launch of ‘Posts’, a platform bringing users timely updates from many well-known people and organisations in India, direct from the source and right within Search results.
When users search for queries like Indian Super League or Tiger Zinda Hai, they will see verified updates directly from the source; right in the collection of cards they see in a search result (the Knowledge Panel).
With this new “Posts” feature you will get timely updates on your favorite actor, sportsperson or any other or even organization. The updates will come directly from the source itself. Explaining the feature, Google notes in its blogpost, “Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos, and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web.”