People tend to forget about the country “tucked away down there,” as Homer Simpson would say.
The Smithsonian Air and Space Museum, Starbucks, the board game Risk – all are guilty, according to an amusing subreddit dedicated to world maps that have omitted the country.
New Zealand is fighting back.
A new tourism campaign centered around the hashtag #GetNZontheMap pokes fun at what New Zealand native and Flight of the Conchords star Rhys Darby calls “a major conspiracy,” as per Mashable.
“This is big. Bigger than we thought,” he tells Prime Minister Jacinda Ardern in a new ad.
“Bigger than the moon landing and Loch Ness combined, which by the way is one of my theories, that those things are combined.”
The ad poses two theories: One, that other countries are leaving New Zealand off maps in a bid to steals its tourists, get rid of its rugby team, and cover up its great wine.
Or, it’s that “we’re quite a fiddly looking shaped country, a bit like a half-eaten lamb chop. Perhaps people are just leaving us off thinking we’re a mistake.”
Shared on Tuesday, the video has racked up nearly 30,000 views on YouTube. New York Times refers to the ad as having New Zealand’s “trademark deadpan humor”.
Here’s hoping we get to see more such collaborations from state heads and comic geniuses.