More than two years after a ban on popular noodles brand Maggi left a bitter taste in Nestle’s mouth, another case has emerged to haunt the company. The Additional District Magistrate of Shahjahanpur in Uttar Pradesh has slapped Nestle India and its distributors with a fine of Rs 62 lakh for samples that have been tested as sub-standard.
First, the brouhaha was about excessive lead content, and now it’s allegedly too much ash. Maggi, India’s favorite instant noodles brand, is back under the scanner after samples collected by the district administration of Shahjahanpur, Uttar Pradesh, reportedly contained ash content above the permissible limits of human consumption.
The company issued the following statement: “We strongly reiterate that MAGGI Noodles are 100% safe for consumption. While we have not received the orders passed by the adjudication officer, we have been informed that the samples are of the year 2015 and the issue pertains to ‘ash content’ in Noodles. This appears to be a case of application of incorrect standards, and we will file an appeal urgently once we receive the order. In 2015, Nestlé India and other companies had represented to the relevant authorities, via industry associations, to set standards specific to instant noodles to avoid confusion amongst enforcement officers and consumers. The standards have since been introduced and the product complies with these standards. We regret the confusion it may cause to consumers.”
The company said it has not received the order to pay the fine yet, news agency Press Trust of India reported.