Following their recent redesign Snapchat had already been facing flak when a tweet from noted fashionista and social media influencer Kylie Jenner,one of the many of the Kardashian clan makes Snapchat Stocks drop $1.3billion.
Kylie had expressed her disappointment in the new design on Feb22 saying-
“sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
Less than a week after Jenner’s tweet, it appears investors who scrambled to sell their Snap stock may have acted too hastily, app data tracker SimilarWeb tells Inverse.
“Our findings revealed that the brand’s engagement metrics were virtually untouched,” a spokesperson for SimilarWeb says of Snapchat’s current numbers. “Not only has the brand maintained a current install rate of 25 percent on all US Android devices, downloads actually increased from 348,716 on Feb 21 to 352,727 on Feb. 22.”
Here’s hopimg followers paid more heed to the tweet she followed up with later on affectionately saying-
“still love you tho snap … my first love”.