People who are single can get ready to mingle as Facebook Inc is coming up with a dating feature which will focus on building long term relationships. Chief Executive Officer Mark Zuckerberg made the announcement about the feature on Tuesday at the company`s developers conference.
Shares of Match Group Inc, the owner of popular dating app Tinder, plunged 18 percent after the news.Facebook now wants to help its users change their statuses from single to in a relationship.
The dating profile can be created separate from an individual’s existing Facebook profile — and the user’s friends won’t be able to see it, the company said in a statement detailing the new feature. The app will find potential matches “based on dating preferences, things in common, and mutual friends,” and users can search for others based on the groups they’re a part of and events they’re interested in.
The new feature will compete with dating apps and platforms, like Tinder, OKCupid, Bumble, Hinge and more. In his announcement, Zuckerberg joked the new feature is intended to not follow the stereotypical line of thought for such apps.
“This is going to be for building real, long-term relationships not just for hookups,” Zuckerberg said. The feature will be completely optional, he added.
More details about the new dating app-esque feature will come closer to its launch, the company said.
Tens of millions of Facebook users saw their personal data compromised in the Cambridge Analytica breach, as revealed earlier this year. The massive hack prompted new questions about privacy levels on the platform, incited a #DeleteFacebook movement by some users and sent Zuckerberg to the Capitol to testify for hours in front of members of Congress.
“I want to be clear that we have designed this with privacy and safety in mind from the beginning,” Zuckerberg said of the new dating feature.